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What Does Your Business Card Say About You?
You only have one chance to make a first impression with your customers. A lot of the time that first impression is made in the form of a business card. Still in 2020, business cards are one of the most powerful marketing tools. So, what is your business card saying about you? What first impression are you giving off?
A business card is an extension of your personal brand
A business card is still an important part of your personal brand, just a smaller, portable component. Keep in mind that your business card is the only physical impression that you can leave behind with potential clients or partners. This is why it’s important that your business card is memorable, communicative and indicative of the types of clients you are hoping to attract.
A business card is personal
It’s important that your business card is personal and shares your contact information so potential customers and business partners can get a hold of you. You also want to be personable when handing out your card, smile, make eye contact and try to start a small conversation, something that the recipient will remember you by.
Make your business card memorable
You need to have something on your business card that will help people connect your card with what they saw in person when they met you. Make sure the branding of your card is consistent with the rest of your business and any other logos or marketing materials you have. A small photo is a good idea to put on your business card to ensure people remember you.
A business card can showcase your personality
You want to have a little bit of fun with your business card and try to showcase your personality. That can be by bright colour, unexpected design, a little bit of shimmer or anything that can capture who you are and leave a longer impression.
Setting yourself apart
In order to leave a lasting impression, you want your stationery that stands out and that says that you are a standout person and a standout company.
Communicate your values
You want your business card to communicate all of the values that you offer. So brag a little, but do so concisely, you don’t want your business card to be too long. Just a few adjectives describing your professionalism and work-ethic or a special degree that you have earned will suffice.
The bottom line is that you want your card to accurately represent who you are and what you have to offer. You don’t want your board to appear cluttered or with too much information, keep it simple, easy-to-read and concise and showcase your most important values, the rest of what you have to offer can be discussed later.
